Create Your Competitive Advantage and Learn How to Brand Yourself to Get that New Job!

Create Your Competitive Advantage and Learn How to Brand Yourself to Get that New Job!
Commentary by Martin Diano - Publisher, BB[KC]



If you are among the many unfortunate Boomers and find yourself in a career bind – either out of work or having to return to work because of the economy – there are numerous career-focused web destinations you can visit and scores of professionals you can consult with to help return you to the status of gainfully (and happily) employed.

Last month, I had the opportunity to attend the AARP conference and convention at Las Vegas to visit with several clients. One section of the exhibit floor was the ‘career center,’ which devoted itself to helping boomers in a variety of ways find employment, improve their existing career, or determine what are some of the options available.

I knew in advance one of the members of Boomer Authority™, Marva L. Goldsmith, would be there to give presentations over the three day event. Her presentation is titled “Branding Yourself After Age 50,” named after the book she authored of the same title. I was eager to hear Marva’s presentation.

Marva’s insight, I believe, is extraordinarily useful to any Boomer who is looking to improve their employment prospects. Her presentation, like her book, is all about enhancing your personal brand, an issue which most people do not know how to begin to address.

The book will walk you through issues like applying branding principles to yourself as if you were a product, which you are when it comes to getting hired. (You are, after all, being compared along with other applicants with regard to who can deliver value and make the biggest contribution.) You’ll get advice on turning your passion into a brand, and you’ll learn about establishing your brand identity and action plan to put into practice.

If you find yourself in a situation where you believe a personal brand makeover is in order, Marva’s book is a good place to start. For more about the book’s topics and to purchase from Amazon.com, click Branding Yourself After Age 50


Marva is a member of our Boomer Authority™ community of experts. You can find out more about Marva at her web site >> MarvaGoldsmith.com


Additional resources:
Challenges & Opportunities for 50+ Job Seekers
Community Colleges Aid Encore Transitions
Baby Boomer Career Center Book Store