Navigate Boomer Media’s New Partner Makes Them the

Navigate Boomer Media’s New Partner Makes Them the Largest U.S. Baby Boomer Rep Firm

Online media rep firm Navigate Boomer Media has signed an exclusive agreement with Boomer Authority™ to provide representation to over 250 rich content websites, blogs, and social networking communities targeted at the baby boomer generation. Advertisers and marketers will now have one source to reach over 2 million unique baby boomer visitors from original content publishers.

Boomer Authority™ is the leading professional networking community for experts and organizations that specialize in the 50+ active aging baby boomer demographic. Generational expert websites and individuals such as Boomers Abroad , Best Boomer Towns , Silver Planet, Vibrant Nation and Grandparents.com are members of Boomer Authority™

“With so many distinguished Baby Boomer oriented publishers actively participating in Boomer Authority™, we have been searching for representation that could bring more added value than a generic rep firm.” said Martin Diano, creator and founder of Boomer Authority™. “Navigate Boomer Media’s exclusive focus on original content publishers for the Baby Boomer generation and their deep knowledge of the market made them a perfect fit.”

“We’re excited about the opportunity to represent Boomer Authority™. They bring one of the largest networks of high quality original content publishers under our representation. We look forward to bringing targeted advertisers and generating high revenue for Boomer Authority™," said Nancy Shonka Padberg, CEO of Navigate Boomer Media. “We can now offer advertisers and marketers one source to reach millions of baby boomers online, broadly or segmented. Ultimately, advertisers will be able to see greater ROI due to the high quality, original content of our clients.”

Boomers control more than half of all discretionary income in the U.S. alone and spend $2 trillion annually. According to data analyzed by Pew for The Associated Press:

> About 66% of online Boomers have looked up health information online.

> 55% of Boomers visit online support groups for specific medical conditions and personal situations.

> Half of online Boomers have used the Internet for financial information.

With marketers and advertisers eager to understand and promote their products and services online to the Boomer audience, Navigate Boomer Media provides exclusive access to the generation.


About Navigate Boomer Media
Navigate Boomer Media, LLC , based in Santa Monica, California, is the largest U.S. Baby Boomer online media rep firm for original rich content publishers of websites, blogs, social networking communities, and streaming radio. Navigate Boomer Media also provides online research services to advertisers and marketers from its broad pool of active Baby Boomers.